Weekly roundup

Crew, we just wrapped month one in the Underground and we’re already 101 members strong

The Vault’s stacked with new cold email rewrites, DM frameworks and call breakdowns you’ll want to study twice. Partner perks are live and the leaderboard is heating up

This ain’t a Slack group that fades out. It’s a training ground for outbound killers who show up, share wins and sharpen every week

Here’s what went down and what’s next 👇

Announcements

  • 🎉 We hit 101 members this week! Huge milestone. Shoutout to Ryan Shawkey for bringing us across the line

  • Leaderboard is heating up → Erica leads with 20 meetings for the month and Dustin 3 meetings booked. September comp is live — top 3 walk away with prizes

  • Referral Program is live → Bring 1 friend in, help us grow this thing and keep sharpening together

This Week’s Vault Drops (Members Only)

Paying members - The Vault has just been stocked! This week you’ll find

📂 Cold Email Teardowns (Malak & Omair) - plays + CTA rewrites that actually landed replies

📂 Social Selling Replay (Max) - comment → DM → micro-offer → meeting (Max’s ladder system in action)

📂 Cold Email Office Hours (Sept 10) - real-time subject line rewrites you can steal

👉 Already a paying member? The Vault link is in your inbox. If you don’t see it reply here and we’ll hook you up

👉 Free reader? These drops are gated. Upgrade to monthly or annual to get instant access + 15 resources rolling out this quarter (including bonus drops from guest trainers after office hours) DM me in Slack and we'll get you set up

Quick tactical hit for everyone: Write every email like each word costs $1. If you only have $100, fluff dies fast and clarity wins.

🔄 The Playback

Last week the Underground had its ups + downs (that’s part of growing a real community). Here’s what went down

  • Cold Call Office Hours → I was out sick 🤒 but the crew still kept the convo alive in chat with Q&A + call scenarios. That’s the Underground energy right there

  • Cold Email Office Hours → Subject line + strategy clinic with Malak & Aviva. We tackled

    • Shifting Malak’s nearshore talent campaign into a research-based approach (A/B/C/D format to capture objections)

    • Aviva is building non-salesy Magento email sequences around a free analytics audit offer

    • Key takeaways: cut fluff, use receipts, frame CTAs as “what you’ll learn”

      Catch the replay here 👇

    Cold Email Replay

  • Social Selling | Tactical Thursday → Light week. Opened the room, no one came. That’s okay. Not every session hits but we keep showing up and stacking

📅 Events This Week

We’ve got 3 shots on goal every week. Tactical Thursdays – Special Guest Next Week

Mark your calendar

🌟 Member spotlight

Let’s give it up for

Erica Stacy Tarwater👏

Erica’s back making noise. Last week she dropped a 7-meeting day and the crew lit up the thread. Her formula? Sharp targeting, clean follow ups, relentless volume. Zero fluff.

“This is what the Underground is about! Pros pushing each other to new levels”

Got someone to nominate?

🎯 Tactical Corner

LinkedIn Takeaway (via Darren McKee + Tom)

LinkedIn just rolled out saves + sends analytics (some accounts have it some don’t yet)

Why it matters

  • Likes/comments = surface signals (public engagement)

  • Saves/sends = buying signals (lurkers finding your content valuable enough to keep or share privately)

👀 My past 365 days

  • 22,121 engagements

  • 14,031 reactions

  • 7,012 comments

  • 765 saves

  • 149 sends

That’s ~1,000 times someone found my content worth keeping or passing along

👉 Tactical play
When prospecting don’t just ask, “Did they like my post?”
Ask: “Did they save it or send it?”

Those are your hidden fans - the lurker economy. They may never comment but they’re paying attention. That’s your opening for a warmer outbound convo

🥷 The Stash

The Underground isn’t just talk - we’re stacking real perks for the crew

This week’s drop

🎥 Sendspark → Free trial access for all members

  • Free members: 3 months Sendspark trial

  • Paying members: 12 months Sendspark trial

    What’s included
    ✅ 100 regular recorded videos
    ✅ 15 AI Video Credits
    ✅ 30 AI Agentic Tasks

👉 DM me in Slack to get activated (I’ll send you the redemption instructions)

Coming next week

🤖 Expandi → LinkedIn automation perks (3 months for free members + 6 months for paying members).

Stay tuned — more details rolling out inside Slack

What’s Coming

We’re stacking 2 special guests back-to-back to end September strong

That’s it for Week 2

Month one: 101 members, 11 office hours, 4 perks, a stacked Vault

This is just the warmup

👊 Underground out

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